EFFORTLESS: Embrace the Easy Option

In his new book, The American Way of Killing, Malcolm Gladwell asks: Why does the United States have so many more gun homicides than its peers? It's a simple question. The answers are anything but. “Americans,” he writes, “don’t see their problem clearly. They think they have a p ...  Show more

What does it take to turn a money-losing hot dog cart into a global empire? Surprisingly, it starts with how you treat your employees. Danny Meyer, the legendary restaurateur behind Shake Shack, Union Square Cafe, and Gramercy Tavern, has built an empire on a deceptively simple i ...  Show more

This week, Ashto and Jonesy learn practical strategies to ease the process of completing essential tasks from the instant NYT bestseller Effortless. As implied by the title, this book is a guide that offers alternative solutions to lighten the struggle of completing your tasks. P ...  Show more

Greg McKeown shares an excerpt from his book, Effortless: Make It Easy to Do What Matters Episode 1985: An Excerpt From the Book "Effortless: Make It Easy to Do What Matters" by Greg McKeown As high-achievers, we’ve been conditioned to believe that the path to success is paved wi ...  Show more

<h3>The one lesson Greg wants you to take away from Effortless is this: life doesn’t have to be as hard and complicated as we make it.</h3> <h3>My Favorite Quotes from Effortless</h3>

When we apply effortless actions to high-leverage activities the return on o ...