#121: Caito Maia, fundador da Chilli Beans

A 99 já alcança cerca de 60 milhões de brasileiros, seja na solução de mobilidade, delivery ou carteira digital. Mas como a marca tem trabalhado essa nova função de "super app"? O episódio 237 do programa Mídia e Marketing recebe Ana Verroni, CMO da 99, que também fala sobre o tr ...  Show more

Perto de completar 60 anos, a DPZ foi responsável por criar campanhas icônicas, como o Garoto Bombril, Perto de completar 60 anos, a DPZ foi responsável por criar campanhas icônicas, como o Garoto Bombril, o Baixinho da Kaiser e até mesmo o Leão do Imposto de Renda. Mas como a ag ...  Show more

We talk about brands a lot on Marketing Trends. From the relationship consumers have with their favorite companies, to the marketing strategies behind what makes them thrive. But while we spend all this time talking about brands, we don’t often talk about parent compani ...

Wendy Poon had a business idea in her head for over 4 years. It came from a place of vulnerability because she struggled with low milk supply after having her first baby. When the pandemic hit, Wendy knew that her health-driven solutions for postpartum difficulties could be share ...  Show more

GOOD PLANeT Foods was established with a mission in mind, but how did that mission end up as products in the hands of consumers? On part two of this two-part episode, we welcome back David Israel, Founder and CEO at GOOD PLANeT Foods, who is joined by his Co-CEO, Bart Adlam, to f ...  Show more

Today’s episode is another Marketing For the Now! Consumer attention is increasingly hard to capture. In our first show of 2021, we will hear from top leaders as they answer the question, “What does the modern media plan look like to YOU in 2021?” I lead conversations with our ...