494. Why Do Most Ideas Fail to Scale?

... of bad reviews, meager financing, or artificial intelligence. But he is worried that the world is full of sloppy thinkers who mistake facts for the truth. SOURCES: Werner Herzog, writer, filmmaker, and actor. RESOURCES: The Future of Truth, by Werner Herzog (2025). Every Man ...  Show more

Existing drugs can sometimes be repurposed to treat rare diseases. But making that match can be hard — and the financial incentives are weak. Guest host Steve Levitt tries to solve the puzzle. SOURCES: Chris Snyder, professor of economics at Dartmouth College. David Fajgenbaum, c ...  Show more

In a new book called The Voltage Effect, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how ...  Show more

In his new book, “Rationality: What It Is, Why It Seems Scarce, Why It Matters,” Steven Pinker writes: “When humans set themselves the goal of improving the welfare of their fellows … and they apply their ingenuity in institutions that pool it with others’, they occasionally succ ...  Show more

He’s a professor of computation and behavioral science at the University of Chicago, MacArthur “Genius Grant” recipient, and author. Steve and Sendhil laugh their way through a conversation about the importance of play, the benefits of change, and why we remember so little abo ...

Amy Edmondson is the Novartis Professor of Leadership and Management at Harvard Business School. Renowned for her world-leading research into the concept of psychological safety, Edmondson has been named by Thinkers50 as the most influential management thinker in the world. In he ...  Show more