How McDonald's NZ restaged an iconic song to ...

In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected with women in a deeper, more meaningful way. I'm joined by McCann London's CEO, Mel Arrow and Strategy Partner, Jocelyn Major. 

Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket. W+K's CSO in Amsterdam, Nick Docherty and Trainline's VP Brand & Marketing, Jo McClintock, join me to share the thinking behind "The Way to Train." 

When Men At Work wrote their 1982 hit, "Down Under," little did they know that it would become a worldwide smash. They were the first Australian band to have a simultaneous number one song on both the Billboard album and singles charts in the US, and the enormous success of th ...

En Australie, un best of de chants d’oiseaux se retrouve en tête des ventes d’album. Pour l’auteur des enregistrements, c’est la consécration. Quelle est l’histoire derrière cette compilation ? Thomas Zribi a mené l’enquête. 

The #1 Super Bowl ad? Snickers in 2010… because Snickers acted like a Freudian therapist.Waffle House is charging a 50-cent-per-egg fee… but we tell ya who to blame for Egg-flation is.New tariffs just hit Shein and Temu… hand it can all be explained with Barbie dolls.Plus, the ne ...  Show more

Lululemon’s stock jumped 19% Friday because it’s obsessed with one word… “Newness.”Shaboozy’s “A Bar Song” just set a music record… but it’s a biz lesson on breaking genres.Google just unveiled its most powerful AI product yet… the ultimate weather predictor.Plus, TikTok will off ...  Show more