Women and the appeal of advertising

Women and the appeal of advertising

Up next

Giving stature to women

Statues in parks and city centres are meant to celebrate history and inspire for the future. But it's thought that in nearly every country in the world, women only make up 2-3% of the public statues. Datshiane Navanayagam talks to sculptors from the US and Nigeria who are working ...  Show more

Female film-makers join forces

The film industry is massively dominated by men. But women-only film festivals are shaking things up, celebrating the female directors, producers, cinematographers and editors behind the camera. Datshiane Navanayagam meets two women who run female film festivals.Bina Paul in Indi ...  Show more

Recommended Episodes

Advertising
The Bottom Line

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss ...  Show more

S2 EP04 | How Consumerism Profits from Women’s Insecurities
Sage Takes Thyme

What if beauty is just a sales tactic?Let’s talk about how women, especially from a young age, are targeted by marketing that promotes harsh products and quick fixes that often backfire. From childhood toys like Barbies to teen magazines and early skincare routines, consumerism m ...  Show more

Mad Women, Part 1
Stuff Mom Never Told You

In the early advertising industry, career-minded white women were copywriters, department heads and even agency owners. But their very mission of selling products to women helped erect the industry's glass ceiling. Cristen and Caroline talk trailblazers, monetizing femininity ...

  Show more

Girls, beauty and advertising
Business Daily

More than ever girls are bombarded by images that have been curated, filtered and touched up. How can we help girls decode those images and understand that ideals of beauty are constructed by society and change across time and place? Shelina Janmohamed is an author and advertisin ...  Show more