75 - Understanding the Psychology of Why People Buy w/Melina Palmer

75 - Understanding the Psychology of Why Peop...

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Guide to Marketing Complicated Products with Trey Ferro, CEO of Wag!, Ex-Spot Pet insurance | Ep. 418

Have a dog? If you’re a Millennial or Gen Z, there’s a good chance you’re already owning your first pet. But do you have pet insurance? According to statistics, you probably don’t. This episode’s guest, Trey Ferro, is in the business of making sure you and your pet are insured. F ...  Show more

The Truth About Your ICP with Hailey McDonald, VP of Revenue Marketing at Sprout Social | Ep. 417

Does everyone on your revenue team actually agree on who your ideal customer is? Daniel sits down with Hailey McDonald, the new VP of Revenue Marketing at Sprout Social, on day one of her new role. They get into one of the most expensive mistakes in B2B Marketing: building campai ...  Show more

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