75 - Understanding the Psychology of Why Peop...

Blake Erickson, Co-Founder of Scaling.com and co-author of The Science of Scaling, says 10x growth is easier than 2x. Daniel wanted to know why. Blake went from missionary work in Peru, to building a 400-rep door-to-door sales company, to helping founders scale. He breaks down wh ...  Afficher plus

By kickoff, sports fans already know what they’re buying. If you only show up during the game, you missed your window. Adam Marks, Sports Sales Director at SiriusXM Media, helps brands reach fans in high-attention moments AROUND the game: sports talk, podcasts, streaming, and liv ...  Afficher plus

<span style="font-size: 10pt;">Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor's degree in Business Administration: Marketing and worked i ...

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.

Guest:

In the consulting space, your world revolves around human interaction. So when growing your business, we must also look at human behavior, what motivates them, and how we can leverage that. In today’s episode, Melina Palmer</ ...

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing custome ...  Afficher plus