From Cookie-Centric to Emotionally Intelligen...

AI is here to stay. That is a fact. How the luxury industry, a business segment that has always stood for delivering the best of the best products, services, and client experiences chooses to use AI requires deep consideration. Luxury Institute recently conducted a qualitative su ...  Show more

In Chapter 8 of Luxury Institute's latest podcast series, Extraordinary Customer Experiences (ECEs), we discuss Clienteling: an essential element of any customer journey. Clienteling, if approached as a means to earn, create and nurture trust, activate referrals, and be an ethica ...  Show more

In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future. Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new categories, ...  Show more

This isn’t about tweaking your content - it’s about transforming how your brand is perceived. In this episode, I’m breaking down the fundamental shift that takes you from coach to category-of-one luxury brand. If you’re tired of being questioned on your prices or attracting mid-l ...  Show more

In recent decades, the race to attract and retain customers saw dizzying amounts of money spent on clienteling — the industry term for building a 1 on 1 relationship with customers. Today, for major players of scale with the resources to invest in it, successfully digitising p ...

In this episode, Laura is excited to introduce you to Carlo Pignataro, whose uber cool job is to help companies & individuals add a touch of luxury and elegance to their business so they can stay out of price wars and build emotional links with their clients/stakeholders. ...