From Cookie-Centric to Emotionally Intelligent Digital Luxury Marketing

From Cookie-Centric to Emotionally Intelligen...

‏التالي

Priorities, Myths and Realities of AI in Luxury Goods and Services

AI is here to stay. That is a fact. How the luxury industry, a business segment that has always stood for delivering the best of the best products, services, and client experiences chooses to use AI requires deep consideration. Luxury Institute recently conducted a qualitative su ...  عرض المزيد

Extraordinary Customer Experiences - A Series: Clienteling

In Chapter 8 of Luxury Institute's latest podcast series, Extraordinary Customer Experiences (ECEs), we discuss Clienteling: an essential element of any customer journey. Clienteling, if approached as a means to earn, create and nurture trust, activate referrals, and be an ethica ...  عرض المزيد

‏حلقات موصى بها

How Is Luxury Customer Service Evolving? | Transforming Luxury
The Business of Fashion Podcast

In recent decades, the race to attract and retain customers saw dizzying amounts of money spent on clienteling — the industry term for building a 1 on 1 relationship with customers. Today, for major players of scale with the resources to invest in it, successfully digitising p ...

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What Defines a Luxury Product Today? | Transforming Luxury
The Business of Fashion Podcast

In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future.

Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new cat ...

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How Did 2020 Impact Luxury? | Transforming Luxury
The Business of Fashion Podcast

Critic Robin Givhan, analyst Luca Solca, author Dana Thomas and Métier founder Melissa Morris discuss how luxury became a winners-take-all market and how growing consumer scrutiny is driving change.

BoF is investigating how market disruption, new technology and increasi ...

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How Did 2020 Impact Luxury? | Transforming Luxury
Transforming Luxury from The Business of Fashion

Critic Robin Givhan, analyst Luca Solca, author Dana Thomas and Métier founder Melissa Morris discuss how luxury became a winners-take-all market and how growing consumer scrutiny is driving change. BoF is investigating how market disruption, new technology and increasing consume ...  عرض المزيد