Chanel vs Dior | Et Coco devint Chanel | 1

Chanel vs Dior | Et Coco devint Chanel | 1

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Ben & Jerry's vs Häagen-Dazs | Briser la glace | 6

Nous sommes en l’an 2000 et Ben & Jerry’s a désormais un nouveau propriétaire. Mais le nouvel actionnaire ne semble pas partager les valeurs qui avaient été celles des créateurs de l’entreprise. A tel point que les employés se demandent si la marque pourra survivre à de tels chan ...  Show more

Ben & Jerry's vs Häagen-Dazs | Ice crime | 5

Nous sommes en 1998 et Häagen-Dazs et Ben & Jerry’s découvrent que leur succès fait des envieux. Et pas de petits joueurs : Nestlé et Unilever sont bien décidés à entrer eux aussi sur le marché des glaces premium.Mais alors que ces deux géants de l’agroalimentaire injectent des m ...  Show more

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