Getting Data to Build the Perfect Customer Ex...

Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive ...  Show more

Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured market ...  Show more

Chris Johnson and his team (along with noted generational researcher, Jason Dorsey), recently conducted a study that looked at the differences between generations and how they view customer experience. There were more than a few surprises in the findings. Chris joins our host Dia ...  Show more

Today Adam is joined by Evan Kaplan, CEO of InfluxData. Evan's journey to become the CEO was not by way of founder, in this company. Evan has founded several companies in the past, and he's been in a CEO position for more than 22 years. But InfluxData was founded by Paul Dix, and ...  Show more

Send us a text Sales doesn't have to be a dirty word; instead, it can be organic, mutually beneficial, and a source of growth for your business. This week we're super excited to be chatting with Ben Paul, the founder of The BD Ladder, where he provides a wide range of services d ...  Show more

Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.ABOUT SHEILA BUTLERSheila is an accomplished Chief Marketing Officer (CMO) with 25+ years experience in integrated marketing, global loyal ...  Show more