Crowning a King: Content Delivery Remains Key...

Your people aren't tired of change — they're saturated. There's a difference, and it's the difference between an AI rollout that lands and one that bounces off your workforce entirely. Kelle Fontenot is the Chief Digital Officer at KPMG US, where the CIO, the CTO, and the Chief D ...  Show more

Companies are making the exact same mistake with AI that they made with cloud. FICO's CIO Mike Trkay breaks down why 95% of companies are failing at AI alignment, why "automating a bad process faster" is the #1 trap, and why regulated industries are already abandoning LLMs in fav ...  Show more

There is one thing that every marketer would say they need: content. But what makes for good content and what makes for the best content? Is it storytelling? Is it authenticity? What content drives engagement, versus what content is merely passable? <a href="https://www.linked ...

Content Inc., (2nd ed.): Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi

From one of today's leading experts in content marketing, Content Inc. is the go ...

In a world where attention spans are shortening and there's more and more content than ever, how should a company grow its brand online? Enter Medium. Part platform and part publisher, the company's out to change the way people create and discover content on the web. This week, w ...  Show more

On this week’s episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president & chief revenue officer, at Frontdoor, Collins is an accomplished leader with a proven track record for driving growth, innovation, and operational excellence. She has broad experience ...  Show more