How Removing Carbon Could Actually Encourage ...
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The concept of a “carbon footprint” began as a distraction from Big Oil: get people to focus on their own actions rather than the impact of large emitters. Oil companies come up with PR campaigns all the time, but the carbon footprint took off because it taps into a ...
What happens when there’s demand for a solution that doesn’t quite exist yet? Today, we bring on Nan Ransohoff to talk about this exact problem as it relates to carbon removal, and how Frontier — the initiative out of Stripe that she is leading – is using a nearly $1B ad ...