The Business of Perception: Bridging the Client-Customer Gap with The UPS Store’s Michelle Van Slyke

The Business of Perception: Bridging the Clie...

MISSIONMISSION

Up next

Why 90% of Your Brain Ignores Ads

What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine ...  Show more

 . 1h 20min
The SEO Blog Era Is Over. Here's What Replaces It.

Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it. In this episode, Melissa makes the case ...  Show more

 . 55min 18sec

Recommended Episodes

Why Product Marketing is a Brand Superpower with Alexandria Snow
The Marketing Millennials

We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need.   With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effectiv ...  Show more

 . 37min 27sec
4 Vital Things To Do Before Marketing Your New Startup
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ...

  Show more

 . 47min 16sec
Why Sales Professionals Need Inbound Marketing and Transparency More Than Ever Before! | Marcus Sheridan - 1799
The Sales Evangelist

Yes, inbound marketing and transparency are still important in 2024. This is why I'm sharing a special rerun of 'The Sales Evangelist Podcast' episode 078. In this episode, I have the privilege of chatting with Marcus Sheridan, aka 'The Sales Lion,' on how to make inbound leads m ...  Show more

 . 41min 7sec
217 - Why Brand Positioning Matters, with Oana Leonte
The Marketing Millennials

Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into thei ...  Show more

 . 36min 34sec