The Business of Perception: Bridging the Client-Customer Gap with The UPS Store’s Michelle Van Slyke

The Business of Perception: Bridging the Clie...

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Marketing Spotlight: How Simple Personalization Dramatically Increased Engagement

Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured market ...  Show more

 . 6min 59sec
Twilio's CMO Scrapped His 2026 Plan in One Month

What happens when your next customer isn't even human? Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month before AI agents forced him to rethink everything. In this conversation, Chris gets real about why planning horizons have collapsed from ...  Show more

 . 52min 22sec

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