The power of purpose in business | Ashley M. ...

Grammy-winning musician Jacob Collier has a name for the feeling that moves through a great piece of music: the wiggle. Watch him break down the idea into its three parts — melody, rhythm and harmony — with nothing but his own voice, a grand piano and Louis Armstrong’s “What a Wo ...  Show more

After working for years in film, fashion and graphic design, visual artist Kelly A. Boesch found a new collaborator to work with: AI. She walks through how she uses the technology to create dreamlike images and music that remain hauntingly human, exploring the two questions every ...  Show more

What's a company's purpose? It's not the same as mission or vision, which change when leadership changes. Strategist Ashley M. Grice explains the power of purpose to push boundaries of innovation and bring clarity to every aspect of an organization, from the top floor to the shop ...  Show more

Ashley Grice finds great joy, meaning, and sometimes peril in words. As the CEO of BCG BrightHouse, Grice helps organizations find their purpose. Words are her instruments of trade. They can help bring strategy to life and inspire imagination and wonder. But by choosing words ...

In our next episode of the Building Competitive Advantage in a Sustainable World podcast, David Young, our BCG Henderson Institute Fellow researching Sustainable Business Model Innovation, interviews BrightHouse CEO Ashley Grice.Ashley discusses how Purpose helps companies articu ...  Show more

Most leaders want to lead with purpose. But there’s a reason many don’t. In this episode from 2017, Andy Stanley explains why purpose is more complex than we realize. It’s not just a motivational idea, it’s a mindset shift that comes with a cost. However, when you embrace it, you ...  Show more