A Family Business at a Crossroads: Scaling and Succession

A Family Business at a Crossroads: Scaling an...

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How GEO Is Changing the Role of Brand Manager

AthenaHQ, a startup that helps brands monitor, protect, and optimize their visibility across conversational AI engines like ChatGPT, Claude, and Gemini was founded in 2025. Co-founded by Andrew Yan, the company built a platform that enables major consumer brands, B2B software com ...  Show more

Best of Cold Call: The Bumpy Road to Expanding a Fleet of Electric School Buses

How do you scale innovation in a fragmented system you don’t fully control? That is the challenge Highland Electric Fleets faced as it worked to replace diesel school buses with electric vehicles across the United States. In this episode from 2025, Harvard Business School profess ...  Show more

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