390 - Price Increase Conversations #5 - Price...

Target Persona Strategy Identify 2-3 specific target personas (called "zebras") such as B2B executives or managers to focus your marketing efforts on attracting the right audience rather than casting a wide net. Content Development Framework Transform your persona's challenges in ...  Show more

In this podcast excerpt, Victor emphasizes that because modern products are often identical, the salesperson acts as the primary differentiator through their unique approach to the client. He argues against the "interrogation" style of average sellers, suggesting instead that rep ...  Show more

In this episode I discuss the implications of talking about your pricing too soon and how it is harming your sales effectiveness as well as the proper ways to approach your dialogue when it comes to pricing. 

In this episode I talk about how to properly use analogies and stories throughout your sales process to improve your sales conversations and sell MORE.

In today's episode, Andy answers your questions on if you should entertain owning multiple businesses or go all-in on your current business, what's the best way to handle finances as a couple, and how to effectively communicate to your customers about price increases during infla ...  Show more

Send us Fan Mail In this solo episode, Bill shares a powerful strategy for having more effective and comfortable conversations about pricing, ROI, and the financial implications of your product or service. He explains why salespeople often struggle with money conversations and av ...  Show more