Cola Wars Pt. 2

In 1986, two young British defense scientists died under mysterious circumstances, sparking theories of foul play. Not only because both specialized in underwater defense systems; they also worked for the same company, Marconi Electronic Systems. Which was one of several defense ...  Show more

On June 16th, 2009, a dead body washes ashore on Rosses Point beach, Ireland. The Irish police force learns the deceased’s name is Peter Bergmann. Or is it? Because everything “Peter” did while alive seemed shrouded in secrecy. He gave his hotel a fake name, a fake address, and h ...  Show more

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once a ...

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is ...

Avec le Pepsi Challenge sous le feu de Coca-Cola, Pepsi a besoin d’une nouvelle campagne publicitaire. L’entreprise fait alors appel à Michael Jackson, la plus grande pop star du monde. Pendant ce temps, Coca-Cola a un nouveau directeur général, qui est convaincu que la formule p ...  Show more

Avec le baby-boom, les consommateurs de Coca-Cola sont balayés par une nouvelle génération : la génération Pepsi ! Les campagnes de publicité, inventives et fraiches de Pepsi font de l'ombre à Coca. Mais, à cause d'un problème d'avion, un publicitaire va trouver, en Irlande, l'in ...  Show more