Cola Wars Pt. 2

When Juan Borgia died in 1497, his father, Pope Alexander VI, swore he’d find the killer. But just two weeks later, the Pope suddenly closed the case – without naming or punishing the murderer. The Pope might have covered up the killer’s identity for political reasons… or because ...  Show more

By the time she was 25, Mary, Queen of Scots had lost her thrones in two countries, France and Scotland. And officially, she was executed for conspiring to take a third throne: England’s. But was Mary naive enough to get caught committing treason? Or was she a shrewd politician w ...  Show more

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once a ...

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is ...

Avec le Pepsi Challenge sous le feu de Coca-Cola, Pepsi a besoin d’une nouvelle campagne publicitaire. L’entreprise fait alors appel à Michael Jackson, la plus grande pop star du monde. Pendant ce temps, Coca-Cola a un nouveau directeur général, qui est convaincu que la formule p ...  Show more

Avec le baby-boom, les consommateurs de Coca-Cola sont balayés par une nouvelle génération : la génération Pepsi ! Les campagnes de publicité, inventives et fraiches de Pepsi font de l'ombre à Coca. Mais, à cause d'un problème d'avion, un publicitaire va trouver, en Irlande, l'in ...  Show more