Delving Into Dan's Backstory

Delving Into Dan's Backstory

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How to Make Yourself Fascinating So People Seek You Out

Your customers have the attention span of a goldfish. Nine seconds. That is how long you have before your marketing gets ignored. Dan Kennedy and Sally Hogshead spend this episode on the seven triggers that make any message impossible to ignore, and why most businesses are using ...  Show more

How to Thrive in a Changing Economy

In this episode Dan Kennedy and Bill Glazer explain how the old economy is gone and what entrepreneurs must do to win in the emerging landscape. They argue that decades of easy spending eroded salesmanship and created an excess of ordinary offerings that customers now reject. The ...  Show more

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