How Red Bull and GoPro Became Legendary Brand...

Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of co ...  Show more

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ...  Show more

If you thought RedBull was an energy drink, think again. It is actually a marketing company, and a really good one at that. Instead of using traditional advertising methods, the brand associates itself with people and events that allow them to communicate what the brand represent ...  Show more

The energy drink company has built a billion-dollar brand promoting extreme sports like BASE jumping. Who’s responsible when it goes wrong?

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The Founder of Red Bull passed away, but he left us with the most powerful marketing strategy of our lifetimes. If you’re riding in an Uber today, you may notice something completely new while you wait for that Camry: Ads within Uber. And at a record time for underwear startups, ...  Show more

Ever thought about the ingenious business and design strategies that turned an everyday gadget into an adventurer's (and content creator's) best friend?Our latest Business Design Teardown dives into the thrilling business and design strategies behind the iconic action camera bran ...  Show more