7 Items That Have The Greatest Impact On Resp...

Join Dan Kennedy and Bond Halbert as they explore the art of uncovering the big idea that drives successful marketing campaigns. Bond, son of the legendary Gary Halbert, shares his unique perspective and experience growing up under the tutelage of one of the greatest direct respo ...  Show more

Dan Kennedy hosts a deep conversation with Brian Kurtz and Dwight Woods about the power of mentors and the fundamentals of copy and direct response. Brian shares decades of list and direct mail experience, while Dwight explains how to build repeatable teaching methodologies that ...  Show more

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Show more

Ready for some actionable tips? Let's revamp your ads for better results.

Take my buddy Nolan's lawn care ad as a case study. While it's well-intentioned, it's heavy on features and light on benefits. 

So let's flip the script.

Today's podcast is about a marketing strategy that you can apply today to grow your business. When it comes to marketing or creating awareness about anything, nothing is more important than attention. The next step after understanding that is finding underpriced attention. Thi ...

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for ...  Show more