Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka

Got millet? How marketing could improve the l...

Up next

The surprisingly simple reason teams fail | Tessa West

In 1999, a NASA mission to Mars failed ... not from a technical glitch, but because people weren't talking to each other. Psychology professor Tessa West explores how assumptions, overlooked details and "hidden languages" can quietly sabotage even the smartest teams — and explore ...  Show more

How to empower the next generation of pilots | Refilwe Ledwaba

What does it take to fly a plane? For TED Fellow Refilwe Ledwaba, it took perseverance and drive — and an instructor who took the time to teach to her learning style. Today, as founder of Girls Fly Africa, Ledwaba is empowering the next generation of pilots, particularly young wo ...  Show more

Recommended Episodes

Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka
TED Talks Daily

From “got milk?” to “avocados from Mexico”, marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than they are for advertising geniuses. Agricultura ...  Show more

Produire ce que l’on mange: vers une révolution agricole en Afrique?
Le débat africain

Consommer ce que l’on produit. Les Africains semblent avoir entendu l’urgence de développer leur agriculture. Mais comment se manifeste cette prise de conscience ? Quelle est l’approche de la jeunesse, très connectée, qui se lance dans cette activité ? Les pouvoirs publics ont-il ...  Show more

Why you should shop at your local farmers market | Mohammad Modarres
TED Talks Daily

The average farmer in America makes less than 15 cents of every dollar on a product that you purchase at a store. They feed our communities, but farmers often cannot afford the very foods they grow. In this actionable talk, social entrepreneur Mohammad Modarres shows how to put y ...  Show more

Why does Africa import a lot of food?
The Food Chain

2022 has seen record food prices. Many African countries have been badly hit because they import their staples – wheat, rice and oil. A lack of infrastructure and capacity in some countries means that food grown in Africa is often not processed into packaged food products, instea ...  Show more