The Essentials: Persuading People

This episode marks the end of a show that’s meant so much to us. Amy Bernstein and Amy Gallo say goodbye, answer two last Ask the Amys questions, and reminisce with founding producer Amanda Kersey. HBR’s Maureen Hoch, who came up with the original idea for the podcast, joins to s ...  Show more

What if your boss turns against you the minute you ask for a promotion? Or you struggle with strategic thinking and keep getting feedback that you’re “too in the weeds”? Or the person dragging down your team is doing just enough to stay out of trouble? The Amys give advice for de ...  Show more

In these shifting times, we need to change the thought that we need a new tactic or strategy. Here is what I believe in times like this...We need to open our hearts more, be more transparent and adjust how we approach people in this new economy. Here is a great technique for winn ...  Show more

You could be starting a business, going for that big promotion at work, trying to save a relationship or become a better parent. Whatever your goal is, there is an art in persuading yourself to face your fear to go to that next level. It's a story you must sell to yourself. In th ...  Show more

We talk about:The convincing that needs to be done to help your client see the solution.The three important moments in a brand strategy process:The first is the brand workshop. It is the essential starting point for each project.The second is the truth session. Challenge all of t ...  Show more