How This Data Scientist Used Market Research ...

Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content strategy to scale as a scrappy startup. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here. 

Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did after the algorithm stopped delivering. For more on Kōv Essentials or show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign ...  Show more

What can we learn from fast-moving companies—like Amazon, Google, and Alibaba—about how to organize to promote strategic growth? University of Michigan business professor Dave Ulrich went inside these companies to study how their internal structure keeps them nimble, innovative, ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In our inaugural Nerd Alert episode, Elena a ...  Show more

Bringing new people into your business is exciting and it’s important to get the right match, all the way down to someone who fits that stage of the company. Through experience building great teams in her career, Amanda Malko< ...

This week, Sim and Maia delve into the art of being a resourceful business owner, sharing how frugality and learning new skills can pave the way to successful side hustles. They discuss overcoming challenges with limited resources, emphasising that "everything is figureoutable ...