How This Data Scientist Used Market Research ...

When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods th ...  Show more

We brought together 14 founders across 13 businesses building on Shopify and asked every single one the same question: How do you know when it's time to pivot? We've put together the playbook for the hardest decisions to make in business—the leap, the kill, the walk-away, and the ...  Show more

What can we learn from fast-moving companies—like Amazon, Google, and Alibaba—about how to organize to promote strategic growth? University of Michigan business professor Dave Ulrich went inside these companies to study how their internal structure keeps them nimble, innovative, ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In our inaugural Nerd Alert episode, Elena a ...  Show more

Bringing new people into your business is exciting and it’s important to get the right match, all the way down to someone who fits that stage of the company. Through experience building great teams in her career, Amanda Malko< ...

This week, Sim and Maia delve into the art of being a resourceful business owner, sharing how frugality and learning new skills can pave the way to successful side hustles. They discuss overcoming challenges with limited resources, emphasising that "everything is figureoutable ...