How This Data Scientist Used Market Research ...

How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth.For more on Ergatta and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here. 

Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here. 

What can we learn from fast-moving companies—like Amazon, Google, and Alibaba—about how to organize to promote strategic growth? University of Michigan business professor Dave Ulrich went inside these companies to study how their internal structure keeps them nimble, innovative, ...  عرض المزيد

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In our inaugural Nerd Alert episode, Elena a ...  عرض المزيد

Bringing new people into your business is exciting and it’s important to get the right match, all the way down to someone who fits that stage of the company. Through experience building great teams in her career, Amanda Malko< ...

This week, Sim and Maia delve into the art of being a resourceful business owner, sharing how frugality and learning new skills can pave the way to successful side hustles. They discuss overcoming challenges with limited resources, emphasising that "everything is figureoutable ...