How Elemental TV is Pioneering the Next Gener...

Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of co ...  Show more

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ...  Show more

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to ...

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. Howeve ...

MNTN is redefining how brands use television by making TV advertising as measurable, precise, and performance-driven as Internet searches and social media. MNTN’s software is helping a new generation of marketers turn Connected TV into a core part of their growth strategy. Mark D ...  Show more

<span>The ad format that is causing marketers to lose $1B in ad spend every year... TikTok's parent company is ramping up its VR division... Spotify invests in AI voice technology... How the creator economy is redefining advertising and what it means for brands...</span></ ...