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How Columbia Sportswear Stands Out in a Crowded Market

A viral ad from Columbia Sportswear caught Jason's eye. After he wrote about it on LinkedIn, the company reached out. So Jason sat down with Tim Boyle, CEO and third-generation owner of Columbia Sportswear, to find out where the idea came from and what it reveals about how to rep ... Show more

. 26min 13sec

Snoop Dogg’s Ice Cream? Here’s the Strategy

Having one of the most recognizable and beloved celebrities in the world attached to your brand seems like it should be an easy win. But getting someone to buy once is one thing. Getting them to buy again is the real test. Cordell Broadus (Snoop Dogg's son) and his business partn ... Show more

. 34min 4sec