The New Alternative

The New Alternative

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Why we can't resist Swedish pop (ft. Zara Larsson) ICYMI

In case you missed it: How does a country of 10 million people dominate the global pop charts? From ABBA's Eurovision breakthrough to Max Martin's methodical hit-making, Sweden has quietly engineered a kind of musical Stockholm Syndrome: we've all become captives to their sound w ...  Show more

2hollis is the underground’s genre-hopping vampire

In the last episode of our feral pop miniseries, we take a look at the 22 year old rapper primed to take over the world: 2hollis. Splitting the difference between hardstyle and hip-hop while emanating an aura best described as “vampiric,” he’s been one of the most hyped musicians ...  Show more

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