186 - How Brand Strategy Works — with Mika Sa...

Chris Do and Jodie Cook challenge the myth that a personal brand makes a business entirely reliant on its founder. They explore how shifting from a "process-dependent" team to a "founder-vibe" culture allows a company to scale and even sell without the owner's constant involvemen ...  Show more

Building a successful personal brand isn't about inventing a new persona, but uncovering one's true origin. Chris Do shares ten actionable tips distilled from over a decade of trial and error to help creators stand out in a crowded market. He explains why "different" is superior ...  Show more

<span style="font-weight: 400;">For this episode, let's revisit a Strategy Skills classic where we discuss how to identify a corporate strategy.</span>

<span style="font-weight: 400;">It is actually very simple to know if a study qualifies as a corporate strategy study. ...

Have you ever put a lot of time and energy into strategy work, but instead of finding clarity, ended up even more overwhelmed by conflicting priorities? Harvard Business School professor Felix Oberholzer-Gee says it doesn’t have to be this way. He argues that all companies should ...  Show more

Are you a creative looking to expand your services to include brand strategy? Or maybe you're a business owner wondering if you should work with a certified brand strategist or not.

In this episode of The Profitable Graphic Designer Podcast, we sit down ...

To many people, strategy is a total mystery. But Harvard Business School professor Felix Oberholzer-Gee says strategy doesn’t have to be complicated if you focus on creating value. “Strategy’s simple. It’s a plan to create value,” he explains. “The way a company plans to create t ...  Show more