186 - How Brand Strategy Works — with Mika Sa...

Every service business hits the same wall: finite units of time and energy. Chris Do’s fix is not working harder, it is moving units of time off his own plate to someone less expensive, starting with the work that needs no taste. Filing receipts, categorizing expenses, production ...  Show more

Most creatives think their pricing problem is a pricing problem. Nidhi Tewari, LCSW and author of Working Well, says it starts much earlier, in the messages you absorbed about whether this career was ever going to pay. She and Chris trace how old rejection turns into shame, and h ...  Show more

As a brand designer, Austin experienced a similar journey to mine, he learned about the power of brand strategy and started offering it to clients. Things were great. But on that journey towards becoming a strategist, he also noticed that some things were broken in this new ‘era’ ...  Show more

Jacob Cass & Matt Davies discuss brand strategy, defining what it is and how to bridge the gap between design & brand strategy, as well as revealing their back stories and what to expect in the first season of the JUST Branding Podcast.

We talk about:The convincing that needs to be done to help your client see the solution.The three important moments in a brand strategy process:The first is the brand workshop. It is the essential starting point for each project.The second is the truth session. Challenge all of t ...  Show more