How to Create a Social Media Strategy

How to Create a Social Media Strategy

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How A Sales Manager at LinkedIn Builds a Buyer-first Selling Strategy

Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession. To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity ...  Show more

Why Sales Enablement is Critical For Revenue Growth

In our recent 2021 Sales Enablement Report, we saw that 65% of sales teams that outperformed revenue targets in 2020 had a dedicated sales enablement team or function at their company. Chris Pope, Director of Sales at Crayon, also believes that sales enablement is a critical func ...  Show more

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Jim talks about all things social media with Cappy Popp and John Maver from Thought Labs -- a leading Digital Marketing Strategy company. We've worked with Cappy and John on a number of projects in our portfolio, and they know what it takes to develop a social media strategy. Thi ...  Show more

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A Roadmap to Social Media Dominance
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