Using Twitter to Drive More Conversations and...

Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession. To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity ...  Show more

In our recent 2021 Sales Enablement Report, we saw that 65% of sales teams that outperformed revenue targets in 2020 had a dedicated sales enablement team or function at their company. Chris Pope, Director of Sales at Crayon, also believes that sales enablement is a critical func ...  Show more

Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? To discover how to build in public by leveraging Twitter, I interview Arvid Kahl.

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“Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that drive long-term success? Matt Mullenweg, the co-founder of ...  Show more

To get a lot of followers on Twitter, do you need to follow a lot of other Tweeps? And if not, why not?

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Simon Smith and guests discuss the practical techniques that content producers can use to build audiences. They look at examples of good social media practice, how to find your audience and then connect with the people who will influence them. Also under discussion is viral marke ...  Show more