Creating an Employer Brand on LinkedIn

Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession. To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity ...  Show more

In our recent 2021 Sales Enablement Report, we saw that 65% of sales teams that outperformed revenue targets in 2020 had a dedicated sales enablement team or function at their company. Chris Pope, Director of Sales at Crayon, also believes that sales enablement is a critical func ...  Show more

<h3>Audience Segmentation and Engagement</h3>

🎯 Categorize audience into "winners" (willing to learn) and "losers" (resistant to learning) based on their response to new sales strategies.

🤝 Prequalify audience ...

Remember that struggling student from a while back? 

We fixed the lead flow, but now it's all about converting those leads into customers. 

And there are two major hurdles: lead flow and conversion rates. 

Learn "Why now?" and "Wh ...

You’re only as good as your last at-bat. The way you made your money yesterday is the last thing you should care about. The landscape of sales in our society has changed fundamentally over the last few years.  Utilizing social media to directly contact key individuals in B2B c ...

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Show more