The Importance of AI in Marketing

Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession. To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity ...  Show more

In our recent 2021 Sales Enablement Report, we saw that 65% of sales teams that outperformed revenue targets in 2020 had a dedicated sales enablement team or function at their company. Chris Pope, Director of Sales at Crayon, also believes that sales enablement is a critical func ...  Show more

AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Gr ...  Show more

Generative AI is here to stay—even in the 8 months since the public release of ChatGPT, there are an abundance of AI tools to help make us more productive at work and ease the stress of planning and execution of our daily lives among other things. Already, many of us are wonderin ...  Show more

Artificial intelligence has already changed what the future looks like—there isn't a single industry where it hasn't made an impact. Even real estate, which has historically been slow to adopt new technologies, has latched on to the possibilities. In this Sil ...

Learn how AI is transforming sales and customer support from AI pioneer Thomas Ryan of Bigly Sales. Get insights on AI accuracy, impacts on customer experiences, early adoption benefits, concerns about replacing humans, and why businesses must embrace this technology revolution o ...  Show more