Episode 109: Podcast 109 Story Telling and Ad...
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In this episode I talk about how to properly use analogies and stories throughout your sales process to improve your sales conversations and sell MORE.
Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson. ...