TCC Podcast #291: How to Create an Irresistib...

Most podcasts about email are pretty basic. Build a list. Email often. Create a lead magnet people want. That kind of tired advice isn’t very useful. So in this episode of The Copywriter Club Podcast, I talked with copywriter Jacob Suckow about the skills and expertise it takes t ...  Show more

Planning for the unexpected is one of those skills that successful people have. But you can’t plan for everything. This episode of The Copywriter Club Podcast features my guest, Dani Paige, who has become an expert in figuring out how to move forward when you have to deal with th ...  Show more

On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had ...  Show more

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Prepare yourself: next time you pick up the phone for a discovery call, you’ll know exactly how to engage your prospect and let THEM convert themselves. In this episode, our host Donald Kelly has a great conversation with David Newman, author of the business bestseller “Do It! Ma ...  Show more

It wasn't until I embarked on my marketing, influencing and sales odyssey, that I discovered the concept of 'audience sophistication' as I call it. It's something I've often shared with marketing clients, but although I used it myself in my talks, I've not taught it to speakers u ...  Show more