Apple Expands Advertising Business, Facebook ...

This week on Marketing O’Clock: Google’s new Search Generative AI Performance Reports are starting to head to Search Console; while limited to certain UK-based sites now, this feature will eventually be global. Maggie Humphrey - PMAX vs Standard Shopping: Driving Ecommerce Growth ...  Show more

This week on Marketing O’Clock: OpenAI says that if your conversion tracking is set up in ChatGPT by June 1, you can get early access to conversion optimized campaigns by June 5. Plus, in Google news, Display Network is moving to Demand Gen and they announced “New Prospects Mode. ...  Show more

<ul> <li>Here’s how you can pixel and advertise to people in Facebook Groups!</li> <li>Google Shopping ads have a new placement — one that’s huge</li> <li>Bing went down, Google’s buggy, Spotify upgrades, and TikTok moves more of itself to the desktop</li> </ul>

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Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its han ...

Meta and Snapchat decide it’s better to make friends with the giant than poke it. TikTok ads are out of control, results are varied, so why are brands still bullish on the platform? A big YouTube reporting glitch is frustrating media buyers. And LinkedIn is not only killing of ...

<span>Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive…</span>

<span>And on the ad-free Premium Podcast, which you can ...