E36: Tough Love Advisors on new beginnings, b...

Discover how Anam Khalid, co-founder and COO of Squatwolf, went from a small-town girl in Pakistan to building a global fitness brand from Dubai. In this inspiring conversation, Anam reveals the sacrifices, challenges, and truths of entrepreneurship, breaking gender barriers, and ...  Show more

لماذا علينا أن نتحدث عن المال؟ ولماذا تكون النساء أكثر عرضة للموت مفلسات؟في هذه الحلقة، نستضيف الإعلامية العالمية، خبيرة التواصل، ومؤلفة كتاب "The Brilliant Communicator"، نعمة أبو وردة، وهي أيضاً صحفية سابقة في هيئة الإذاعة البريطانية (BBC)، لنغوص في قضايا المال، واتخاذ القرار، ...  Show more

Swipe right on... Twirla? Creating ads for a contraceptive patch on dating apps is emblematic of the innovative approach that Amy Welsh, the Vice President of Marketing takes at Agile ...

There’s no guidebook, no course for marketing in the social media age. Yet platforms like Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns. Two influencers-turned-brand-founders Sabrina Sadeghian of the sk ...  Show more

Before customers click that “buy” button, they’ve been exposed to your brand time and time again. This is your company’s “customer journey” — and this journey is constantly changing. AcuityAds’ Chief Strategy Officer, <a href="https://www ...

Actionable insights are valuable all across a company, including for marketers. But effective content creation strategies that really cut through to the audience are also of tremendous value. Eric Williamson, the Chief ...