Mental Rocks

Send us Fan MailAre you walking into sales calls without getting clear on the actual problem you're solving? In this episode, Bill and Bryan dig into one of the most overlooked fundamentals in B2B sales: defining the real problem before pitching solutions. They explore how proces ...  Show more

Send us Fan MailWhat's the #1 problem facing salespeople and customer acquisition professionals right now? Bill and Bryan each share their answer — and while they come at it from slightly different angles, both point to the same root cause: the absence of a real system.Bryan brea ...  Show more

Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor Frank Cespedes argues. After all, the engine of many businesses is a strong sales core. But aligning your strategy with sales isn’t just about communicating your id ...  Show more

On this podcast, John Golden talks to Karl Becker about his new book "Iceberg Selling." They talk about digging deeper into clients' demands and sales strengths. Karl stresses the necessity of interacting with consumers and understanding their individual situations. They discuss ...  Show more

Everyone that’s trying to decide whether to give the power to their sales or their marketing teams need to stop and give this one a listen. No matter how hard you try, or which side you’re bias to, you need both of these teams in your org. Marketing folks take flak ...

What kind of sales approach are you implementing? Are you sure you're building relationships with your buyers the right way? Join your host Michael Zipursky as he talks with Andy Paul about mastering the art of s ...