The One Thing You Do Before You Solve Problem...

Send us Fan MailWhat if the beliefs driving your sales career are built on a foundation of lies?In this solo episode, Bill Caskey breaks down seven deeply normalized lies about achievement, income, and sales success — the kind that quietly run your life if you let them. From "hus ...  Show more

Send us Fan MailBill Caskey and Bryan Neale continue their series on how to become the Obvious Choice for your prospects and customers — not by closing harder, but by selling smarter throughout the entire process.In Part 2, they cover four powerful moves:Proactively raising probl ...  Show more

Many leaders confidently go about tackling challenges. After all, relying on their experience got them to where they are. But taking the same approach over and over again can actually hold you back. Sometimes you need to switch up your tactics to break through to the next level. ...  Show more

Problem solving skills are invaluable in any job. But Thomas Wedell-Wedellsborg says that all too often, we jump to find solutions to a problem without taking time to really understand the dilemma we face. Wedell-Wedellsborg is an expert in innovation and the author of the book, ...  Show more

Most people feel like they have to put on their "sales hat" in order to convince people to buy. But when you take this approach, it often feels fake and ingenuine – not only for you, but for your customers as well! What if there was a way to have more natural and org ...

Corey Phelps, a strategy professor at McGill University, says great problem solvers are hard to find. Even seasoned professionals at the highest levels of organizations regularly fail to identify the real problem and instead jump to exploring solutions. Phelps identifies the comm ...  Show more