Noisy Decisions

US president Donald Trump is no fan of wind turbines, or windmills as he calls them.Not only does he think they ruin the view from a golf course he owns in Scotland, but they are also deadly to birds.“If you love birds, you’d never want to walk under a windmill,” he said in 2019. ...  Show more

Sometimes it is obvious to everyone when an idea is harmful, or a piece of advice is damaging. But not always. Occasionally bad ideas and terrible advice end up being accepted in society and supported by people in authority.In such circumstances, one of the most powerful tools fo ...  Show more

Our book this month is called “Noise: A Flaw in Human Judgement” by Daniel Kahneman, Olivier Sibony, and Cass Sunstein. Daniel Kahneman is an author, psychologist and economist notable for his work on hedonic psychology, psychology of judgment and decision-making. He is also k ...

The Nobel prize-winning economist and professor of psychology Daniel Kahneman focuses his latest research on the high cost of inconsistent decision making. In Noise, co-authored with Oliver Sibony and Cass R Sunstein, he looks at why humans can be so unreliable, and what can be d ...  Show more

Much of the appeal of McDonald’s comes from the chain’s consistency. A cheeseburger in the US or a McSpicy Chicken in India should taste the same every time. But what if a business had wildly different outcomes depending on which leader was making decisions? Renowned psychologist ...  Show more

 Our book this month is called “Thinking Fast and Slow” by Daniel Kahneman. Daniel Kahneman is a professor of experimental psychology at Princeton University. He is the recipient of the Nobel Prize in economics for his life work in psychology and how decisions are made that in ...