Why the Best Ideas Don’t Always Make Sense

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, meets Evelyn Oluwole, a global media and tech sales leader to discuss why ‘follow-up’ should be viewed as a strategy not a task. Evelyn highlights common mistakes when it comes to follow up and shares her ...  Show more

Amanda Rosevear, host and General Manager of ALF Insight, chats to Becky Hipkiss, who leads new business at marketing agency, We Are Futures.In 2025 Becky was named as BD100’s Rising Star with judges citing her "purpose-driven mindset, tenacity and clear results" and in this conv ...  Show more

On today's episode, I'm joined by Dr. Thomas Ramsøy, the CEO of Neurons and a Neuropsychologist, Neuroscientist, Bestselling Author, Innovator, Consultant, and Speaker. We discuss consumer behavior and how AI will change the way we track it. I talk about the commoditiz ...

It’s easy for people to say they want to buy a particular product, perhaps in the name of sustainability. But how often do individuals actually follow through with these well-meaning intentions? Academics regularly observe a difference between what consumers say they want to do a ...  Show more

Why are some people able to turn their great ideas into successful realities, while others allow their similar ideas to fade into distant memory? What marks the difference between a mere dreamer and someone who makes their dreams come true? Episode 158 of the Communication Guy ...

Today's podcast features a talk I gave at a CMO dinner in Australia recently. We dive deep into the world of marketing, discussing many of the pain points and successes happening in the industry. I share my perspective on the role of data in decision-making and how it can ...