What Makes a Strong Strategy?

Data is easily twisted to support different narratives, especially when it comes to TV attribution. That’s why relying on multiple models for measurement is essential to fully understanding how TV impacts your business. In this episode, we’re talking with Matt Hultgren, Marketing ...  Show more

As the industry focuses more on TV’s measurability and accountability, advertisers need to use the data they collect to design campaigns optimized for the audience experience. In this episode, we chat with Jo Kinsella, President of TVSquared, and Joel Kalinowski, VP of Conversion ...  Show more

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, wh ...

In this episode of the DMI podcast, host Will Francis talks to serial entrepreneur and digital marketing advisor <a href="https://digitalmarketinginstitute.com/blog/authors/maeve-kneafsey" target=" ...

Today's podcast is about a marketing strategy that you can apply today to grow your business. When it comes to marketing or creating awareness about anything, nothing is more important than attention. The next step after understanding that is finding underpriced attention. Thi ...