Are Advertisers in Control?

Are Advertisers in Control?

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Does Data Tell the Truth?

Data is easily twisted to support different narratives, especially when it comes to TV attribution. That’s why relying on multiple models for measurement is essential to fully understanding how TV impacts your business. In this episode, we’re talking with Matt Hultgren, Marketing ...  Show more

Is Media a Mess?

The media marketplace is growing increasingly complicated, fragmented, and challenging for marketers to navigate. Fortunately, AI and automation are equipped to manage the chaos. In this episode, we chat with Catherine Walstad, Vice President, MA Media at Marketing Architects, ab ...  Show more

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