Does Data Tell the Truth?

As the industry focuses more on TV’s measurability and accountability, advertisers need to use the data they collect to design campaigns optimized for the audience experience. In this episode, we chat with Jo Kinsella, President of TVSquared, and Joel Kalinowski, VP of Conversion ...  Show more

The media marketplace is growing increasingly complicated, fragmented, and challenging for marketers to navigate. Fortunately, AI and automation are equipped to manage the chaos. In this episode, we chat with Catherine Walstad, Vice President, MA Media at Marketing Architects, ab ...  Show more

63% of TV advertisers doubt their ability to accurately measure TV’s impact. And it’s not just TV. Top-of-funnel marketing channels are notoriously hard to evaluate.

But accurate attribution isn’t impossible. This week, Elena and Angela are joined by Director of Analyt ...  Show more

What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limit ...  Show more

On today's episode of the GaryVee Audio Experience, I'm sharing a conversation I had back in 2018 with American journalist and author Ken Auletta. We dive deep into the evolution of the advertising world, discussing the transition from the 'mad men' era to the ...

As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with