Why Underpricing (and Overdelivering) Is Crea...

Send us Fan MailMy three teenagers are home for the summer, the calendar cleared out the last week of May, and like a lot of business owners I could feel the pull to write the next two months off and call it a season.I’m not doing that, and I don’t want you to either.After almost ...  Show more

Send us Fan MailThere is a note blocking off the last week of May in my calendar, and it is yelling at me. Last week of school. Do not plan anything. All caps. Too many exclamation points. When I open it, past me has left the longer version: be nice to yourself, Racheal, there wi ...  Show more

Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on ...  Show more

Hey there, Product Bosses! Have you ever looked at your pricing and thought, “There’s no way I can make money like this”? You’re not alone—and the truth is, most product-based business owners aren’t priced to scale. Whether you're selling on Etsy, Amazon, in-person markets, or yo ...  Show more

Are you a serial creator stuck in "go mode" who can't stop launching new things? Do you find yourself focused on generating more revenue without ever increasing your profit? Today, we perform a much-needed reality check and expose 11 of the most common toxic traits t ...

If you’re relying on just one sales channel to run your business, it’s time for a wake-up call. In this episode, I break down why putting all your eggs in one basket can put your business at serious risk—especially in 2025, where consumer shopping habits are shifting faster than ...  Show more