S01E11: What s In It For Me?: Cutting Through the Noise

S01E11: What s In It For Me?: Cutting Through...

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S01E12: The Takeaway: Winning on Purpose

The Takeaway: Winning on Purpose In order for you to understand what you can do to become the best, embrace the reality that you can take one simple idea and make that your firm s DNA. Every decision you make. Every proposal you share. Every person you hire. EVERYTHING you do goe ...  Show more

S01E10: Culture: Having the Right People on the Plane

Culture: Having the Right People on the Plane You may not know it, but your architecture firm s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural ...  Show more

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