The Year That Changed the World

Bella Freud's path into fashion was shaped less by legacy and more by instinct. Despite her family name, she describes an upbringing without privilege or pressure — drawing inspiration from the creative people around her.After studying fashion in Rome, Freud launched her own bran ...  Show more

Fragrance is booming, but the way consumers discover and buy scent is changing fast. While scent has traditionally relied on in-person testing, more than half of fragrance purchases in the US now take place online. As department stores decline, brands are leveraging new technolog ...  Show more

Critic Robin Givhan, analyst Luca Solca, author Dana Thomas and Métier founder Melissa Morris discuss how luxury became a winners-take-all market and how growing consumer scrutiny is driving change. BoF is investigating how market disruption, new technology and increasing consume ...  Show more

Clothing recycling along with second-hand and rental markets have significantly decreased waste in the fashion industry. Today in 2050, every garment tells a story. This transparency about an item’s provenance empowers consumers to make responsible choices. At Tokyo Fashion Week, ...  Show more

BoF’s workplace and talent correspondent Sheena Butler-Young unpacks how fashion’s labour market has evolved in the past year, and what positions brands are hiring for now. 

Background: 

As companies confront a p ...

Misha Nonoo is a New York-based womenswear designer who was the first to pioneer on-demand manufacturing in a move to dramatically reduce environmental impact and improve the way scaling businesses operate. This model sees each garment cut and sewn in response to every individ ...