So your song went viral on TikTok. What’s nex...

Research says you judge a song in under half a second. So why write an intro at all? On this episode of Switched on Pop, Charlie and Nate kick off their Netflix launch and probe what an intro means in today's musical landscape, alongside special guests like Aaron Dessner (Taylor ...  Show more

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TikTok has turned the traditional music industry on its head. Users on the platform are dictating hits before they reach the charts and revolutionizing the way artists are discovered. But what happens to the creative process when "going viral” takes center stage? This week, Audie ...  Show more

In just 12 months, the video app TikTok has transformed the music industry….artists can reach audiences like never before.  Directly getting new music to their fans in seconds.  But some artists say they’re being told to create content purely for the sho ...

Halsey's throwing a self-proclaimed TikTok tantrum! The pop star shared a video complaining about pressure from their label, Capitol Records. Capitol wants Halsey to create a viral moment on the Tok, but she just wants to get their song out. And she's not the only music artist ...

User-generated content specific to TikTok has propelled songs old and new to viral success. Whether it's someone lip-syncing to a song, or participating in a dance or trend using that song, it's made music discovery more participatory. Success on the app can lead to success on th ...  Show more