So your song went viral on TikTok. What’s nex...

The music of global girl group KATSEYE might be confusing on first listen. A less-generous read might consider their songs to be rudimentary: the lyrics are mostly nonsense, the instrumentals evoke lesser 2010s pop songs, and the aesthetic can’t decide whether it’s targeted to ch ...  Show more

For the 500th(!) episode of Switched on Pop, Charlie and Nate try to answer the question that has stumped critics and philosophers since the dawn of sound: does bad music exist? Their quest to answer something so nebulous leads them through the annals of taste, and in the process ...  Show more

TikTok has turned the traditional music industry on its head. Users on the platform are dictating hits before they reach the charts and revolutionizing the way artists are discovered. But what happens to the creative process when "going viral” takes center stage? This week, Audie ...  Show more

Halsey's throwing a self-proclaimed TikTok tantrum! The pop star shared a video complaining about pressure from their label, Capitol Records. Capitol wants Halsey to create a viral moment on the Tok, but she just wants to get their song out. And she's not the only music artist ...

User-generated content specific to TikTok has propelled songs old and new to viral success. Whether it's someone lip-syncing to a song, or participating in a dance or trend using that song, it's made music discovery more participatory. Success on the app can lead to success on th ...  Show more

TikTok music has emerged as a cultural phenomenon, captivating millions of users around the world with its catchy tunes and viral dance challenges. The platform has become a breeding ground for music discovery and promotion, propelling artists to stardom and shaping popular music ...  Show more