So your song went viral on TikTok. What’s nex...

On a recent podcast interview, Kentucky rapper Jack Harlow said that, to craft his new album Monica, he “got blacker.” The problem is… Jack Harlow is white. The statement, while extremely tone-deaf, speaks to his intentions with this musical pivot: musically, Monica turns to the ...  Show more

Jacob Collier is a rare musician: an expert in so many musical languages (western harmony, negative harmony, microtonalism) and a phenomenal communicator about music. He's something like an Ambassador for Music, traveling the world and getting thousands of people, musicians and n ...  Show more

TikTok has turned the traditional music industry on its head. Users on the platform are dictating hits before they reach the charts and revolutionizing the way artists are discovered. But what happens to the creative process when "going viral” takes center stage? This week, Audie ...  Show more

After the bloody phenomenon that was “Drivers License,” - I’m sure you’ve heard it - Luce & Liv decided they had to do a deep dive into TikTok’s mega influence over the music industry.We discuss the drama, TikTok musicals, ALL the songs that have gone viral, and what this means f ...  Show more

TikTok music has emerged as a powerful cultural phenomenon, capturing the attention and imagination of millions around the world. With its addictive and easily digestible format, TikTok has become a breeding ground for viral music trends and catchy hooks. The platform has propell ...  Show more

There’s no denying that TikTok shaped the music industry in 2020, one viral song at a time. So, which of these artists will have a massive 2021? This is Billboard News Now. Learn more about your ad choices. Visit megaphone.fm/adchoices