S5E24 Summer Series: Why podcasts are an essential marketing tool
SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effectiveness. Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it u ...Show more
S5E23 Summer Series: Narrative podcasting with a master producer
SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers, about how the ABC produces its high-end narrative podcasts. And it's an episode packed with lessons for brands. Just a note that, since recording this episode and after 7 years at the A ...Show more