Special - Scaling Your Business

Target Persona Strategy Identify 2-3 specific target personas (called "zebras") such as B2B executives or managers to focus your marketing efforts on attracting the right audience rather than casting a wide net. Content Development Framework Transform your persona's challenges in ...  Show more

In this podcast excerpt, Victor emphasizes that because modern products are often identical, the salesperson acts as the primary differentiator through their unique approach to the client. He argues against the "interrogation" style of average sellers, suggesting instead that rep ...  Show more

Send us Fan MailScaling is the name of the business game online, or so it would seem. So often we hear about people having seven-figure launches or seven-figure months (or even days). But there’s something that really doesn’t get talked about regarding these eye-popping figures t ...  Show more

‏You want marketing that works! In this podcast you learn about two things entrepreneurs can do to dramatically increase sales. It might even help you double or triple your sales. We talk about the importance of having a follow up procedure for your leads and having a full market ...  Show more

This podcast is a mashup from a recent VaynerMedia 4Ds session in New York. You’ll hear 6 different questions and topics covered all around how I think you should grow a business.

:22 - How CEOs Should Think & Lead In Business

1:33 - How To stay relevant in busin ...

What’s up podcast. This episode is a youtube archives clip from January that sheds light on 6 strategic ways I believe you can sell without selling. Each is so important and can really help you win in the macro.

1. Brand > Sales

2. Scaling a Business

3. Go ...