308. The Power of Storytelling in Video Marke...

Stop pitching from the stage. Start storytelling. Majeed Mogharreban shares how he engineers speeches so audiences imagine working with him—and hate imagining a future without him. Watch this @mktg_speak episode 

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib

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Bigger Results with Less Marketing

You keep being told to do more marketing — more complex, more aggressive, and more expensive ...

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff

<span style="font-weight: 400;">It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marke ...

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

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What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?  Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. T ...  Show more