308. The Power of Storytelling in Video Marke...

The most important marketing question isn't "What works?" According to Billy Broas, it's "What are human beings?" Sounds philosophical? It is—and that's exactly the point. On Marketing Speak, Billy (creator of the Five Light Bulbs framework and marketing strategist for Tiago Fort ...  Show more

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib

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Bigger Results with Less Marketing

You keep being told to do more marketing — more complex, more aggressive, and more expensive ...

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff

<span style="font-weight: 400;">It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marke ...

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

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What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?  Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. T ...  Show more